Comparison

Comparison makes it easy to analyze performance across multiple brands, campaigns, or regions in a simple, visual, and decision-oriented panel. A solution designed for multi-brand and multi-country structures.

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Clear comparisons for faster decisions

Enables performance evaluation of multiple brands or campaigns under the same KPIs, reducing analysis time and highlighting key differences immediately.

Optimization through internal benchmarking

Allows identification of which campaigns, products, or regions are above or below internal standards, generating clear opportunities for improvement.

Comparative analysis of brands, campaigns, and countries in one place

Why use Comparison?

Slow or unclear comparisons across business units

Lack of standardization complicates cross-brand or cross-country comparisons. This module standardizes data to enable consistent analysis.

Limited visibility in decentralized structures

In organizations with multiple brands, countries, or teams, manual comparisons become unscalable. Comparison provides a consolidated, global view within seconds.

Strategic reporting needs by segment or market

Enables construction of professional comparative reports across markets, periods, or brands, using unified indicators and a consistent visual format.

Key features

Customizable comparisons across multiple variables

Allows selection of specific brands, campaigns, countries, or time periods, and displays up to six elements side by side.

Side-by-side KPI visualization

Presents key metrics in comparative columns, automatically highlighting best and worst performers.

Interactive panel with advanced filters

Includes filters by channel, campaign type, product, or region. Time ranges can also be adjusted to refine the analysis.

Exportable reports for strategic presentations

Comparative insights can be exported as presentation-ready documents for internal use, clients, or partners.

Bunker DB’s unique value

Unlike platforms that display isolated results, Comparison provides a cross-sectional view of performance. It’s a key tool for regional teams, agencies, or companies operating across multiple business units.

Comparison is not just a comparison tool, it’s strategic analysis with a global perspective.

Discover other modules included in Analytics

ADA AI

The AI marketing tool that understands your data. With ADA AI, Bunker DB’s built-in marketing AI tool, ask questions in natural language and get instant, visual, and actionable answers.

Text-to-chart

From question to chart in seconds. Turn plain text into automated visualizations with AI. Text-to-chart interprets your questions and generates accurate charts that integrate directly into your dashboards—no coding or manual setup required.

Social Media

A social media analytics tool that centralizes your data and simplifies performance analysis.

With Bunker DB’s Social Media module, get a complete overview of your organic account performance.

Owned Media

A web analytics tool that turns traffic into actionable decisions.

The Owned Media module connects directly with your digital properties to deliver full analysis through Google Analytics 4.

Paid Media

Monitor, compare, and optimize your advertising spend in real time.

Paid Media centralizes data from Meta, Google, TikTok, and more into a single paid media report—ready to analyze and present.

Cross Media

Enable transversal analysis of campaigns across all your media, from Google, Facebook, TikTok, LinkedIn, or even Programmatic. A solution to compare results, optimize investment, and improve decision-making.

Sentiment

Automatically classify mentions as positive, negative, or neutral—helping you understand real audience perception around your brand, product, or campaign. An AI sentiment analysis tool made for marketing teams.

Comparison

Competitive Analysis

Strategic monitoring of your key competitors. Track and analyze your competitors' public social media accounts. A competitive intelligence tool designed to understand what they communicate, how they do it, and the results they generate.

Alerts and KPIs

Define your marketing objectives and receive automatic alerts whenever a KPI spikes, drops, or changes significantly. Total control without being connected 24/7.

Automated Reports

With this module, you can automate the creation and delivery of recurring reports for your team or clients. Less time building reports, more time making decisions.

Campaigns

Centralize and optimize your marketing campaign tracking in one place. Campaigns is Bunker DB’s module that lets you plan, monitor, and measure campaigns in a single analytics platform, integrating all your data into a simple and visual analytics dashboard.

Consumers

Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.

Lead Performance

Analyze the quality and evolution of your leads, from generation to conversion. With Lead Performance, centralize and evaluate all your lead generation data in one place. Perform real-time lead analysis and understand which sources bring high-value contacts to your brand.

Comparison

Customizable comparisons across multiple variables

Side-by-side KPI visualization

Interactive panel with advanced filters

Exportable reports for strategic presentations

Bunker DB’s unique value

Unlike platforms that display isolated results, Comparison provides a cross-sectional view of performance. It’s a key tool for regional teams, agencies, or companies operating across multiple business units.

Comparison is not just a comparison tool, it’s strategic analysis with a global perspective.

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