Owned Media
A web analytics tool that turns traffic into actionable decisions.
The Owned Media module connects directly with your digital properties to deliver full analysis through Google Analytics 4.

Why choose Owned Media?
Key features
Native integration with Google Analytics 4
Connect your GA4 account without the need for complex technical configurations or additional developments. Access your metrics in real-time from the Bunker DB platform and keep your traffic analysis centralized.
Traffic panel by page and section
Easily segment the traffic. Explore metrics such as visits, average duration, bounce rate, conversion events, and exit pages to understand which sections perform best and which need optimization.
Always-visible data in custom dashboards
Add web traffic modules to your 360° dashboards along with social media data, paid campaigns, or CRM.
Support for newsletters and blog analysis
With the Owned Media module, you can track the performance of your newsletters, blog articles, or product pages. Filter by page path, traffic campaigns, or UTMs to understand which content generates more recurring visits, longer time on page, or better conversion rates.
Bunker DB’s unique value
Other web analytics services are built for technical users. Owned Media lowers the entry barrier so anyone on your marketing team can use data in real marketing contexts—no analyst required.
Owned Media is more than a website visit tool: it’s your owned media analytics solution, designed for marketing teams.
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