Science
Develop data models, statistical hypotheses, and exploratory analyses in a simple, actionable way to improve the results of your media investment.

Discover the modules included on Science
Demonstrate the true impact of your marketing
With Marketing Mix (MMM), you can measure how much of your sales is explained by media investment and how much by external factors such as price, promotions, or seasonality. This advanced statistical model allows you to assign real credit to each channel, optimize budgets, and justify investments with scientific evidence. Unlike last-interaction reports, the MMM offers a multi-channel, cookie-agnostic view, adapted to the new era of digital privacy.
The result: smarter strategies, better allocated budgets, and decisions based on reliable data.

Marketing Audits: media and creative under the microscope
Audits are the foundation of more efficient marketing. Your team can comprehensively evaluate both media investment and creative performance. Why? Because media and creative are two sides of the same coin. Auditing the combination of both unlocks a marketing strategy that reduces waste, maximizes results, and builds executive confidence in your marketing decisions.
With a media audit, detect inefficiencies in media buying and your digital campaigns. Analyze audiences, costs, frequency, and configurations to identify budget leaks and maximize the ROI of every dollar invested.
With a creative audit, evaluate the real impact of each ad. Discover patterns of creative success and gain input for future evidence-based campaigns.

Measure the real impact of your campaigns with market experiments
With geoexperimentation, you can validate the effectiveness of your marketing actions through controlled tests in equivalent geographic regions. The platform automatically divides test and control zones, ensuring statistically significant results and clear attributable incremental metrics.
It works for both digital and traditional campaigns, allowing you to calculate the real increase in sales, traffic, or leads generated by your advertising investment. The value lies in having causal evidence, beyond correlation: scientifically demonstrating what works and what doesn't.

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