We invite prominent voices in marketing to our bunker to join us in analyzing the present and future of data.
🎧 We have a podcast to help you clarify some ideas. We created content to shed light on some of those topics so widely discussed in marketing: data usage, AI, technology, and science—all guided by the most expert voices in the industry. In a constantly changing environment, the vast amount of information available can be overwhelming. Santiago Lizaso: New Performance Strategies We spoke with Santiago Lizaso, an expert in growth strategies for Latin America, who currently serves as Paid Media Director at Rappi. "Today, startups need to show that their value proposition is profitable. Growth can come later, but first you need to find a market niche where users value what you offer." Discover the impact of a solid marketing strategy and how, in this period of recalibrating industry performance, measurement has become the key to growth. Bernardo Lares: Chief MMM Officers Let’s talk about the reign of Marketing Mix Modeling, which has emerged as a result of advances in data analytics technologies. "Profiles that combine technical skills with business knowledge are increasingly important. Technical expertise is needed to optimize marketing strategies based on empirical evidence and data, while business acumen ensures the right questions are asked. That’s why the scientific method has entered the marketing world to stay." A key podcast to understand how science and business understanding are essential for strategic marketing. Agustín Soler: Innovation in Digital Products Be inspired by hearing how it’s possible to create innovative tech solutions from Latin America with global impact. What do innovation, collaboration, and the future of technology have in common? In this episode of Desde el Búnker (From the Bunker), Agustín Soler, founder of Mural, tells us how the best coordinated teams are the most innovative, how choosing a niche can transform a project, and what tech trends are shaping tomorrow. "For me, the clearest sign that a technology is relevant is when I find real use cases that actually solve problems. That’s what I saw with artificial intelligence from the start: it wasn’t just an idea, it was something already improving my daily life." Carolina Lasso: New Purposes for Marketing In the new episode of Desde el Búnker, Carolina Lasso, CEO of Plenari and former Marketing Director for Google, invites us to reflect on the convergence of purpose, emotional intelligence, and technological innovation. Through an enriching conversation, we explore how these concepts impact marketing, leadership, and the future of work. "Agility, constant learning, and depth are fundamental. We delegate superficial tasks to machines, but deep work, such as human understanding, will be key." Josué González Hernández: Innovation in Social Networks and Value for Advertisers In the new episode of Desde el Búnker, Josué González Hernández, head of X for Latin America and president of IAB Mexico, shares his vision on how social networks are evolving to stay relevant in a constantly changing digital environment. During the conversation, we explore how technology, personalization, and attribution are redefining the value that platforms offer advertisers. "The key is to adapt. The platforms that can connect technology with real value for brands will be the ones to lead the future." Wanda Weigert: How AI Boosts Creativity and Redefines the Rules In the new episode of Desde el Búnker, we talk with Wanda Weigert, Chief Brand Officer at Globant. Wanda shares how, even in the age of artificial intelligence, human creativity and ingenuity remain irreplaceable. Discover how one of the sector’s most influential leaders combines technological innovation with the unique touch of human creativity to transform marketing. "Innate human creativity will always set us apart, even in a world driven by AI." Don't miss this inspiring talk that’s redefining the future of our industry! 🚀 Avedis Boudakian: Does Artificial Intelligence Surpass or Empower Humans? In the latest episode of Desde el Bunker, we speak with Avedis Boudakian, founder of Bunker DB and The Electric Factory, who shared his perspective on how artificial intelligence is transforming marketing and tech companies. Among the many highlights, Avedis reflected on the role of AI in professionals’ evolution:
"It’s not artificial intelligence that will take your job away, but not knowing how to use it. Complementing human talent with AI is what will really make the difference." During the interview, we explored how AI is breaking barriers in creativity, personalization, and data analysis. Avedis highlighted that the real challenge is overcoming fear of change and leveraging these tools to enhance our abilities. According to him, synergy between AI and human talent will be key to staying relevant in an environment evolving at unprecedented speed. We also discussed how AI can process vast amounts of data and extract insights in seconds, allowing for quicker and more precise decision-making. However, Avedis stressed that the human component remains fundamental to interpreting and transforming those insights into strategic actions. If you haven't listened to this episode yet, don't miss it. You’ll discover how the collaboration between humans and artificial intelligence is redefining the future of marketing. 🚀
