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In the world of digital marketing, attribution allows us to understand which tactics and channels tr...
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Bunker, along with TikTok, measures the impact of Whirlpool’s campaigns with Marketing Mix Modeling.
TikTok selects Bunker as a TikTok Marketing Partner for Media Mix Modeling (MMM)
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How to optimize your advertising investment in paid media: auditing vs. media management
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Media Audit: A Step-by-Step Guide to Optimizing Your Paid Media Strategy in 2025
06 | 12 | 2024
Wanda Weigert: Humanizing the age of artificial intelligence
29 | 11 | 2024
Josué González Hernández: Innovation and transformation in social media
22 | 11 | 2024
Carolina Lasso: How emotional intelligence and AI are transforming marketing
08 | 11 | 2024
Agustín Soler: How collaboration drives innovation in digital products
01 | 11 | 2024
Paula Gaviria: Innovation as a marketing driver
25 | 10 | 2024
Bernardo Lares: strategy, execution, and marketing mix modeling
18 | 10 | 2024
Santiago Lizaso: New performance strategies
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We invite prominent voices in marketing to our bunker to join us in analyzing the present and future of data.