Sentiment Analysis

Automatically classify mentions as positive, negative, or neutral—helping you understand real audience perception around your brand, product, or campaign. An AI sentiment analysis tool made for marketing teams.

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Emotional intelligence for your digital strategy

Turn comments, mentions, and messages into actionable indicators. Detect crises, opportunities, or perception shifts in real time.

Multichannel conversation tracking

The tool processes comments and posts from Facebook, Instagram, X/Twitter, and more—acting as a complete social media sentiment analysis tool.

Analyze in depth the sentiment and interest of your consumers

Why choose Sentiment Analysis?

Not knowing how your audience really feels

Likes and views don’t tell the full story. This module reveals the emotions behind content using an integrated sentiment analytics engine.

Undetected reputation risks

Thanks to automatic monitoring, you can detect potential crises before they escalate and prioritize critical mentions.

Difficulty comparing sentiment across campaigns or time periods

Measure emotional impact before, during, and after a campaign—or compare brand, product, or audience sentiment over time.

Key features

Automatic sentiment classification

Each mention is analyzed using our sentiment analysis, trained in digital language and social media expressions. The tool classifies whether the tone is positive, negative, or neutral, providing an actionable reading of your brand's status.

Filters by network, campaign, or keyword

Segment mentions by social network (Facebook, Instagram, X/Twitter, TikTok), by campaign name, or by specific keywords. This allows you to understand not only what is being said, but also where and in what context, making it easier to identify opportunities or crises.

Automated tagging rules

Configure custom rules that automatically assign tags to mentions based on keywords or expressions. This organizes conversations by strategic topics—such as product, customer service, or reputation—and streamlines analysis without manual intervention.

Visualization in dashboards and time evolution

Through dynamic charts, you can observe how sentiment evolves over time, identify emotional changes, and relate them to relevant campaigns, launches, or events. This way, you'll be able to connect with your audience's emotions through more effective communication.

Our unique value

Unlike other online sentiment analysis tools that require technical setup, this module integrates natively with the Bunker DB ecosystem. It’s part of a complete social media monitoring tool with sentiment analysis—ready for any marketing team. Sentiment Analysis is more than an emotional metric—it’s your radar for understanding how your audience really perceives you.

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