Consumers
Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.
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Why use Consumers?
Key features
Unified panel with consumer profiles
Displays personal information, contact channels, activity history, and interactions—all in one place.
Advanced filters and customizable fields
Allows users to apply multiple conditions to create dynamic segments, with adaptable fields tailored to the business.
Data export for external activation
Generated segments can be exported for use in external platforms like CRMs, email marketing tools, or DMPs.
Participation history and source traceability
Each profile shows when and how the user joined the database, with consent information, source, and related campaigns.
Bunker DB’s unique value
Unlike other platforms that isolate contact data from performance analysis, Bunker DB integrates the consumer dimension into the marketing ecosystem. This enables cross-analysis of behavior, performance, and profile in the same environment.
Consumers is not just a database—it’s a tool to turn knowledge into action.
Discover other modules included in Analytics
Discover other modules included in Analytics
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