Consumers

Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.

Deeper knowledge of your consumer base

Provides a centralized panel with individual profiles including interactions, preferences, and historical contact points.

BunkerDB

Smarter and more actionable segmentation

Helps identify strategic segments based on behavior, location, purchase type, frequency, or contact channels.

BunkerDB

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Why use Consumers?

Scattered contact information

When data is spread across forms, CRMs, or activation tools, it becomes difficult to build a comprehensive consumer view.

Need for effective segmentation in campaigns

Without a tool to organize and filter, personalization loses impact. This module helps build useful and dynamic segments.

Limited visibility into user journeys

Consumers compiles historical and contact data, making it easier to analyze user behavior over time.

Key features

Unified panel with consumer profiles

Displays personal information, contact channels, activity history, and interactions—all in one place.

Advanced filters and customizable fields

Allows users to apply multiple conditions to create dynamic segments, with adaptable fields tailored to the business.

Data export for external activation

Generated segments can be exported for use in external platforms like CRMs, email marketing tools, or DMPs.

Participation history and source traceability

Each profile shows when and how the user joined the database, with consent information, source, and related campaigns.

Our unique value

Unlike other platforms that isolate contact data from performance analysis, Bunker DB integrates the consumer dimension into the marketing ecosystem. This enables cross-analysis of behavior, performance, and profile in the same environment. Consumers is not just a database—it’s a tool to turn knowledge into action.

Discover other modules included in Analytics

ADA AI

The AI marketing tool that understands your data. With ADA AI, Bunker DB’s built-in marketing AI tool, ask questions in natural language and get instant, visual, and actionable answers.

Text-to-chart

From question to chart in seconds. Turn plain text into automated visualizations with AI. Text-to-chart interprets your questions and generates accurate charts that integrate directly into your dashboards—no coding or manual setup required.

Social Media

A social media analytics tool that centralizes your data and simplifies performance analysis. With Bunker DB’s Social Media module, get a complete overview of your organic account performance.

Owned Media

A web analytics tool that turns traffic into actionable decisions. The Owned Media module connects directly with your digital properties to deliver full analysis through Google Analytics 4.

Paid Media

Monitor, compare, and optimize your advertising spend in real time. Paid Media centralizes data from Meta, Google, TikTok, and more into a single paid media report—ready to analyze and present.

Cross Media

Enable transversal analysis of campaigns across all your media, from Google, Facebook, TikTok, LinkedIn, or even Programmatic. A solution to compare results, optimize investment, and improve decision-making.

Sentiment Analysis

Automatically classify mentions as positive, negative, or neutral—helping you understand real audience perception around your brand, product, or campaign. An AI sentiment analysis tool made for marketing teams.

Inbox Management

Centralized conversations, faster responses. With Inbox Management, reply to public comments and private messages from Instagram, Facebook, TikTok, and more—all in one place. A management tool that combines the power of sentiment analytics with real-time action.

Comparison

Comparison makes it easy to analyze performance across multiple brands, campaigns, or regions in a simple, visual, and decision-oriented panel. A solution designed for multi-brand and multi-country structures.

Competitive Analysis

Strategic monitoring of your key competitors. Track and analyze your competitors' public social media accounts. A competitive intelligence tool designed to understand what they communicate, how they do it, and the results they generate.

Alerts and KPIs

Define your marketing objectives and receive automatic alerts whenever a KPI spikes, drops, or changes significantly. Total control without being connected 24/7.

Automated Reports

With this module, you can automate the creation and delivery of recurring reports for your team or clients. Less time building reports, more time making decisions.

Campaigns

Centralize and optimize your marketing campaign tracking in one place. Campaigns is Bunker DB’s module that lets you plan, monitor, and measure campaigns in a single analytics platform, integrating all your data into a simple and visual analytics dashboard.

Consumers

Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.

Lead Performance

Analyze the quality and evolution of your leads, from generation to conversion. With Lead Performance, centralize and evaluate all your lead generation data in one place. Perform real-time lead analysis and understand which sources bring high-value contacts to your brand.

Data Export

Export your data how and when you need it. Download and automate custom reports from Bunker DB, tailored to your specific formats, filters, and reporting needs. A flexible solution to share insights and fit your workflow.

Connection Center

All your integrations, in one place. The Connection Center module allows centralized management of all Bunker DB integrations with platforms like Google, Meta, TikTok, and more. A solution to control, audit, and optimize your data sources from a single panel.

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