Paid Media

Monitor, compare, and optimize your advertising spend in real time.

Paid Media centralizes data from Meta, Google, TikTok, and more into a single paid media report—ready to analyze and present.

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Total visibility over your investment

Integrate all your platforms into one dashboard and gain detailed control over campaign performance, spend, and results.

Full funnel campaign analysis

From impression to conversion, the module enables a clear and actionable full funnel campaign analysis with filters by channel and comparison options.

Why choose Paid Media?

Data scattered across multiple ad platforms

Managing campaigns in silos limits your overview. Paid Media connects all your advertising data in one unified, actionable view.

Difficulty generating reliable, comparable reports

With a single click, generate a paid media report that includes KPIs, creatives, performance evolution, and comparisons by network, campaign, or time frame.

Slow or contextless decision-making

Analyze every point of the funnel with precision, enabling data-driven decisions instead of assumptions.

Key features

Native integration with ad platforms

Connect directly to your Meta Ads, Google Ads, TikTok Ads, and other paid media accounts—without the need for intermediaries or manual uploads. Data flows automatically into the platform, updating daily so you can monitor results in real time.

Tracking by campaigns, creatives, and formats

Understand performance beyond impressions and clicks. Drill down by campaign, ad group, creative asset, or ad format to identify which combinations perform best.

Exportable dashboards and reports

Build personalized dashboards tailored to your team’s or client’s specific needs. Add charts, tables, commentary, and visual summaries that can be shared or exported in just a few clicks.

Comparative metrics and cross-channel performance

Make smarter decisions by comparing how your ads perform across platforms, time periods, or target audiences. Use filters to isolate campaigns by objective, channel, or geography, and evaluate trends in CPM, CTR, conversions, ROAS, and more.

Bunker DB’s unique value

Unlike standalone PPC analytics tools, Paid Media integrates with other modules like Lead Performance, Cross Media, or ADA AI, delivering a unique cross-analysis capability. It’s more than just a performance panel—it’s built to empower your advertising strategy with a 360° view.

Paid Media is the simplest way to turn your advertising data into high-impact decisions.

Discover other modules included in Analytics

ADA AI

The AI marketing tool that understands your data. With ADA AI, Bunker DB’s built-in marketing AI tool, ask questions in natural language and get instant, visual, and actionable answers.

Text-to-chart

From question to chart in seconds. Turn plain text into automated visualizations with AI. Text-to-chart interprets your questions and generates accurate charts that integrate directly into your dashboards—no coding or manual setup required.

Social Media

A social media analytics tool that centralizes your data and simplifies performance analysis.

With Bunker DB’s Social Media module, get a complete overview of your organic account performance.

Owned Media

A web analytics tool that turns traffic into actionable decisions.

The Owned Media module connects directly with your digital properties to deliver full analysis through Google Analytics 4.

Paid Media

Monitor, compare, and optimize your advertising spend in real time.

Paid Media centralizes data from Meta, Google, TikTok, and more into a single paid media report—ready to analyze and present.

Cross Media

Enable transversal analysis of campaigns across all your media, from Google, Facebook, TikTok, LinkedIn, or even Programmatic. A solution to compare results, optimize investment, and improve decision-making.

Sentiment

Automatically classify mentions as positive, negative, or neutral—helping you understand real audience perception around your brand, product, or campaign. An AI sentiment analysis tool made for marketing teams.

Comparison

Comparison makes it easy to analyze performance across multiple brands, campaigns, or regions in a simple, visual, and decision-oriented panel. A solution designed for multi-brand and multi-country structures.

Competitive Analysis

Strategic monitoring of your key competitors. Track and analyze your competitors' public social media accounts. A competitive intelligence tool designed to understand what they communicate, how they do it, and the results they generate.

Alerts and KPIs

Define your marketing objectives and receive automatic alerts whenever a KPI spikes, drops, or changes significantly. Total control without being connected 24/7.

Automated Reports

With this module, you can automate the creation and delivery of recurring reports for your team or clients. Less time building reports, more time making decisions.

Campaigns

Centralize and optimize your marketing campaign tracking in one place. Campaigns is Bunker DB’s module that lets you plan, monitor, and measure campaigns in a single analytics platform, integrating all your data into a simple and visual analytics dashboard.

Consumers

Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.

Lead Performance

Analyze the quality and evolution of your leads, from generation to conversion. With Lead Performance, centralize and evaluate all your lead generation data in one place. Perform real-time lead analysis and understand which sources bring high-value contacts to your brand.

Paid Media

Native integration with ad platforms

Connect directly to your Meta Ads, Google Ads, TikTok Ads, and other paid media accounts—without the need for intermediaries or manual uploads. Data flows automatically into the platform, updating daily so you can monitor results in real time.

Tracking by campaigns, creatives, and formats

Understand performance beyond impressions and clicks. Drill down by campaign, ad group, creative asset, or ad format to identify which combinations perform best.

Exportable dashboards and reports

Build personalized dashboards tailored to your team’s or client’s specific needs. Add charts, tables, commentary, and visual summaries that can be shared or exported in just a few clicks.

Comparative metrics and cross-channel performance

Make smarter decisions by comparing how your ads perform across platforms, time periods, or target audiences. Use filters to isolate campaigns by objective, channel, or geography, and evaluate trends in CPM, CTR, conversions, ROAS, and more.

Bunker DB’s unique value

Unlike standalone PPC analytics tools, Paid Media integrates with other modules like Lead Performance, Cross Media, or ADA AI, delivering a unique cross-analysis capability. It’s more than just a performance panel—it’s built to empower your advertising strategy with a 360° view.

Paid Media is the simplest way to turn your advertising data into high-impact decisions.

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