Datasets

Build your own custom data hub. Upload any sort of database with the information your team needs to analyze, centralize, and consult flexibly from within the Bunker DB ecosystem.

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Centralized and reliable source of information

Upload and manage any relevant dataset for your brand, aligned with your business logic.

Adaptable to any analytical need

Whether it's in-store sales, survey data, product performance, or internal records, Datasets can handle it all.

Why use Datasets?

Lack of a flexible repository for proprietary data

Many teams manage key information in scattered spreadsheets or outside the analysis environment. Datasets solves this with a centralized panel.

Need to visualize non-API data

When certain metrics or variables aren’t available through automatic integrations, Datasets allows you to upload and analyze them alongside your other data.

The perfect complement for more complete reports

Adding proprietary datasets to your dashboards enriches reporting with context and actionable insights.

Key features

Manual input or file upload

You can create tables from scratch or import Excel, Google Sheets, or CSV files.

Custom structure design

Define columns, data types, and hierarchies based on your business requirements.

Direct integration with dashboards

Once created, datasets can be added to any visual module within Bunker DB (such as Dashboards 360°).

Permission control and collaborative editing

Assign user permissions and enable shared editing across teams.

Bunker DB’s unique value

Datasets allows you to tailor your analytics environment to your brand’s reality, without relying on rigid structures or external integrations. It's built to turn any kind of information into actionable insights inside your workflow.

Datasets doesn’t just store information—it turns it into decisions.

Discover other modules included in Analytics

ADA AI

The AI marketing tool that understands your data. With ADA AI, Bunker DB’s built-in marketing AI tool, ask questions in natural language and get instant, visual, and actionable answers.

Text-to-chart

From question to chart in seconds. Turn plain text into automated visualizations with AI. Text-to-chart interprets your questions and generates accurate charts that integrate directly into your dashboards—no coding or manual setup required.

Social Media

A social media analytics tool that centralizes your data and simplifies performance analysis.

With Bunker DB’s Social Media module, get a complete overview of your organic account performance.

Owned Media

A web analytics tool that turns traffic into actionable decisions.

The Owned Media module connects directly with your digital properties to deliver full analysis through Google Analytics 4.

Paid Media

Monitor, compare, and optimize your advertising spend in real time.

Paid Media centralizes data from Meta, Google, TikTok, and more into a single paid media report—ready to analyze and present.

Cross Media

Enable transversal analysis of campaigns across all your media, from Google, Facebook, TikTok, LinkedIn, or even Programmatic. A solution to compare results, optimize investment, and improve decision-making.

Sentiment

Automatically classify mentions as positive, negative, or neutral—helping you understand real audience perception around your brand, product, or campaign. An AI sentiment analysis tool made for marketing teams.

Comparison

Comparison makes it easy to analyze performance across multiple brands, campaigns, or regions in a simple, visual, and decision-oriented panel. A solution designed for multi-brand and multi-country structures.

Competitive Analysis

Strategic monitoring of your key competitors. Track and analyze your competitors' public social media accounts. A competitive intelligence tool designed to understand what they communicate, how they do it, and the results they generate.

Alerts and KPIs

Define your marketing objectives and receive automatic alerts whenever a KPI spikes, drops, or changes significantly. Total control without being connected 24/7.

Automated Reports

With this module, you can automate the creation and delivery of recurring reports for your team or clients. Less time building reports, more time making decisions.

Campaigns

Centralize and optimize your marketing campaign tracking in one place. Campaigns is Bunker DB’s module that lets you plan, monitor, and measure campaigns in a single analytics platform, integrating all your data into a simple and visual analytics dashboard.

Consumers

Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.

Lead Performance

Analyze the quality and evolution of your leads, from generation to conversion. With Lead Performance, centralize and evaluate all your lead generation data in one place. Perform real-time lead analysis and understand which sources bring high-value contacts to your brand.

Datasets

Manual input or file upload

Custom structure design

Direct integration with dashboards

Permission control and collaborative editing

Bunker DB’s unique value

Datasets allows you to tailor your analytics environment to your brand’s reality, without relying on rigid structures or external integrations. It's built to turn any kind of information into actionable insights inside your workflow.

Datasets doesn’t just store information—it turns it into decisions.

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