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Understand the incremental impact of each marketing element. Project your business metrics into the future and optimize your marketing budget with a holistic approach to maximize your return on investment.

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Answer key questions:

Get answers to the main marketing question: How should the budget be allocated to achieve maximum impact?

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Compare attribution with incrementality

Determine the incremental sales impact of each channel.

Distribute your investment based on impact

Optimize your budget between online and offline media to generate more incremental sales.

Allocate your budgets strategically

Maximize return on investment by identifying which variables and combinations will have the greatest impact on your strategy.

Increase your precision

Identify which variables and combinations of variables have the most significant impact on your strategy.

Discover other modules included in Marketing Science

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Media audit

Optimize the performance of your campaigns

Analysis of creatives

Transform your creative strategies with science

Geo Experimentation

Measure the true impact of your campaigns, without cookies or assumptions. Assess the real effect of your marketing actions by using geographic areas as test and control groups. A scientific, privacy-safe, and actionable method to prove the actual value of your investment.

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