Media audit
Control, transparency, and confidence in your advertising investment. Improve your digital media buying on Google, Meta, TikTok, and more with an agnostic, objective, and statistically validated audit.
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Objective monitoring of your digital campaigns
Get a neutral, data-driven, external perspective to analyze whether your media investments are generating the expected returns. Compare what was planned versus what was executed, and ensure compliance with agreements with agencies or partners.
Trust based on statistical evidence and global frameworks
The audit is conducted using consistent methodologies and validated models, so your decisions don't depend on perceptions, but rather on technically supported analysis. It allows you to optimize purchasing structures, evaluate the performance of changes, and improve the results of your investment. We give you certainty, not assumptions.
Why audit your media?
A disorderly investment is a lost opportunity
In the digital environment, where platforms automate much of the execution, it's key to have complete visibility into what's really happening with your advertising. Without an audit, deviation can become a habit.
Lack of benchmarks and integrated vision
Without a comparative context, it is difficult to know whether the results obtained are good or could be better.
Inefficient investment and limited visibility
Conduct a thorough analysis of your campaign performance to identify inefficiencies and optimization opportunities.
Analysis of lost keywords
Identifies the reasons why ads were not displayed in search engines, detecting optimization opportunities in your digital advertising strategy.
Investment distribution by keyword
Evaluate the keywords that accounted for the majority of investment in Google Ads search campaigns, identifying potential opportunities for strategic redistribution.
Performance-based recommendations
Make key adjustments to improve campaign performance and ad quality, and get strategic and tactical recommendations to optimize your results.
Reach & Frequency analysis
Measure how your R&F campaigns are performing on Meta, identifying whether you're reaching the right audience at the optimal frequency to maximize impact.
Distribution analysis by platform and location
Identify platforms and locations where your ads are concentrated, analyzing their effective reach to optimize budget allocation based on the performance of each channel.
Campaign structures: a simplified view by funnel
Visualize how campaigns are distributed and overlap across your entire strategy. Identify the balance and continuity of your marketing efforts to ensure an effective customer journey.
Our unique value
Bunker DB's Media Audit is a tool that is agnostic, transparent, and results-oriented. We don't promote one channel over another. We evaluate with an objective eye, focusing on efficiency, compliance, and continuous improvement. More transparency. Fewer assumptions. Better decisions.
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