Geo Experimentation

Measure the true impact of your campaigns, without cookies or assumptions. Assess the real effect of your marketing actions by using geographic areas as test and control groups. A scientific, privacy-safe, and actionable method to prove the actual value of your investment.

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Measure the real effectiveness of your campaigns

Determine how much incremental impact your marketing action generated by comparing exposed and non-exposed geographic regions.

No cookies or personal data required

This methodology relies on aggregated location data, making it fully compatible with modern privacy standards.

Why use Geo Experimentation?

Traditional metrics don’t always reflect real impact

Clicks, views, or impressions may not correlate directly with business results. Geo experimentation provides a clearer and more reliable view.

Need to prove incrementality

It helps confirm whether a campaign truly drove additional outcomes or if those results would have occurred anyway.

Ideal for media and budget testing

You can compare investment strategies, creatives, channels, or media mixes using statistically robust testing.

Key features

Automatic division of test and control zones

The platform selects equivalent regions to ensure fair comparisons.

Statistically significant results

Each experiment includes variance analysis, confidence levels, and attributable lift metrics.

Works for both online and offline campaigns

You can test digital ads as well as traditional channels like TV, radio, or out-of-home.

Integrated into Bunker DB dashboards

Results are visualized directly in your marketing science dashboards alongside your other KPIs.

Bunker DB’s unique value

Geo Experimentation by Bunker DB brings scientific accuracy to your marketing decisions. It’s designed for teams looking to go beyond surface metrics and validate what really works.

It’s not just another data point. It’s hard evidence of your marketing’s impact.

Discover other modules included in Analytics

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Discover other modules included in Marketing Science

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Understand the incremental impact of each marketing element. Project your business metrics into the future and optimize your marketing budget with a holistic approach to maximize your return on investment.