Geo-lift
Measure the true impact of your campaigns, without cookies or assumptions. Assess the real effect of your marketing actions by using geographic areas as test and control groups. A scientific, privacy-safe, and actionable method to prove the actual value of your investment.
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Measure the real effectiveness of your campaigns
Determine how much incremental impact your marketing action generated by comparing exposed and non-exposed geographic regions.
No cookies or personal data required
This methodology relies on aggregated location data, making it fully compatible with modern privacy standards.
Why use Geo Experimentation?
Traditional metrics don’t always reflect real impact
Clicks, views, or impressions may not correlate directly with business results. Geo experimentation provides a clearer and more reliable view.
Need to prove incrementality
It helps confirm whether a campaign truly drove additional outcomes or if those results would have occurred anyway.
Ideal for media and budget testing
You can compare investment strategies, creatives, channels, or media mixes using statistically robust testing.
Automatic Division of Test and Control Zones
The platform performs intelligent territory segmentation, identifying regions that are equivalent in terms of size, population, and historical behavior. This ensures that the test and control zones are truly comparable, avoiding bias and ensuring that differences in results can be more accurately attributed to the marketing campaign implemented.
Statistically Significant Results
Each experiment is processed using rigorous statistical methodologies, including analysis of variance, confidence intervals, and calculation of attributable lift. This allows conclusions to be supported by solid evidence rather than random fluctuations, providing the necessary certainty to make confident investment decisions.
Compatible with Offline and Online Campaigns
The model is not limited to the digital ecosystem. It can measure the impact of advertising campaigns in traditional media such as television, radio, or outdoor advertising, as well as campaigns in digital media such as Google, Meta, or TikTok. This flexibility allows for a comprehensive evaluation of any communication strategy, regardless of the channel.
Our unique value
Geo Experimentation by Bunker DB brings scientific accuracy to your marketing decisions. It’s designed for teams looking to go beyond surface metrics and validate what really works. It’s not just another data point. It’s hard evidence of your marketing’s impact.
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