
Why is creative auditing more important today than ever?
Metric analysis by visual elements
Identify patterns between each element of your ad (logo, objects, colors, locations, people) and your campaign's key metrics.
Consistency analysis by dominant color
Ensure your dominant color palette remains consistent across your communications to build brand association.
Message analysis by differential value
Achieve genuine and sustainable differentiation of your messages by evaluating your differential value versus that of your competitors.
Creative analysis by investment and optimization grades
Ensure you're producing useful ads by analyzing how optimization algorithms focus and bias the delivery of your creative pieces.
Relevance, fatigue, and memorability assessment
We evaluate your ad attention and recall metrics based on average frequency to identify levels of fatigue and recall.
Brand attention factor analysis
Analyze the expected impact on KPIs (CTRs, CPA, ROAS) by quantifying the causal relationship between creative attributes and factors such as bidding, budget, audience, or placement.
Unique value
Bunker DB's creative audit is an essential resource for building optimization and continuous improvement agendas for marketing teams and agencies. It gives you clarity on which pieces really work, with which audiences, and why. It's not just about seeing, but about understanding what generates impact. Less trial and error. More validated creative results.
Discover other modules included in Marketing Science
Other
solutions
by PRODUCTS AND SERVICES