Analysis of creatives
Our framework provides a 360° view of your brand based on a quantitative analysis of creative components, identifying innovative opportunities to improve the performance of your campaigns.
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360° vision of your brand
Analyze the effectiveness of your brand's key communication topics by auditing the key components of your communication strategy and generating a detailed assessment of your brand's creative health.
Data-driven creative production
Create more effective experiments by identifying key variables to improve your ad performance. Quickly see if your creative ideas are having a real impact on your business to optimize your strategy.
Why is creative auditing more important today than ever?
Excess of AI-generated content
Creative production managed by artificial intelligence has led to a homogenization of messages and a growing difficulty in brand differentiation.
Capture and maintain consumer attention
With shorter attention spans and more information than ever before, brands face the challenge of creating content that truly engages and resonates with their audiences.
Measuring creative impact on business
The growing pressure to demonstrate how creativity and content contribute to business requires more sophisticated tools for evaluating content performance.
Metric analysis by visual elements
Identify patterns between each element of your ad (logo, objects, colors, locations, people) and your campaign's key metrics.
Consistency analysis by dominant color
Ensure your dominant color palette remains consistent across your communications to build brand association.
Message analysis by differential value
Achieve genuine and sustainable differentiation of your messages by evaluating your differential value versus that of your competitors.
Creative analysis by investment and optimization grades
Ensure you're producing useful ads by analyzing how optimization algorithms focus and bias the delivery of your creative pieces.
Relevance, fatigue, and memorability assessment
We evaluate your ad attention and recall metrics based on average frequency to identify levels of fatigue and recall.
Brand attention factor analysis
Analyze the expected impact on KPIs (CTRs, CPA, ROAS) by quantifying the causal relationship between creative attributes and factors such as bidding, budget, audience, or placement.
Our unique value
Bunker DB's creative audit is an essential resource for building optimization and continuous improvement agendas for marketing teams and agencies. It gives you clarity on which pieces really work, with which audiences, and why. It's not just about seeing, but about understanding what generates impact. Less trial and error. More validated creative results.
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