How NUC University Increased Enrollment Value with Leads Performance

Context

Years of data history. NUC University, Puerto Rico’s leading university with over 40 years of experience, has had Bunker DB as part of its team for more than six years, consistently collecting data from all their marketing actions year after year. From the beginning, we have helped them audit their brand investments, maintain transparency among collaborators, and analyze their strategies.

Challenge

The Pandemic as a catalyst for change. When the pandemic hit, NUC University’s experience with online course offerings allowed them to adapt quickly and make a seamless, strategic leap into the digital ecosystem. This shift, combined with their position as a major brand in a small country where many people were already enrolled, brought a significant transformation to their strategy. They transitioned from focusing on high enrollment volumes to:

• Adding value to each new and existing enrollment.
• Measuring custom metrics, such as click-to-lead and cost per enrollment (CPE).

Solution

The more you use Bunker, the better. With years of accumulated information, we leveraged this historical data to support NUC’s new full-funnel strategy—and got to work. We created a custom solution that connected to NUC’s database to identify whether leads were new or duplicates. This allowed NUC to develop personalized programs to determine which campaigns to target, making better use of their efforts and driving greater efficiency.

Featured products

Thanks to the Consumers module, NUC was able to centralize its leads and manage its database securely to create, segment, and enrich its audience. They could visualize how their conversions and sales were performing through a centralized dashboard. Additionally, with the Lead Performance module, NUC gained visibility into their conversion funnel to identify which channels, campaigns, and content generated the most leads and sales, while distinguishing between new and duplicate prospects.

Results

In the customer's voice

For us, the key wasn’t just having all our data available, but centralizing it to enhance our analysis and unlock the potential of an omnichannel perspective on our consumers.

Omaika Díaz

Digital Marketing Manager @ NUC University

Next steps

The next goal for NUC will be to bring the offline and online worlds together to create a strategy focused 100% on the consumer journey.