Consumers
Understand who your consumers are, beyond demographics. Organize and segment your consumer database to better understand your audience and make decisions based on real user profiles.
Deeper knowledge of your consumer base
Provides a centralized panel with individual profiles including interactions, preferences, and historical contact points.
Smarter and more actionable segmentation
Helps identify strategic segments based on behavior, location, purchase type, frequency, or contact channels.
Why use Consumers?
Scattered contact information
When data is spread across forms, CRMs, or activation tools, it becomes difficult to build a comprehensive consumer view.
Need for effective segmentation in campaigns
Without a tool to organize and filter, personalization loses impact. This module helps build useful and dynamic segments.
Limited visibility into user journeys
Consumers compiles historical and contact data, making it easier to analyze user behavior over time.
Unified panel with consumer profiles
Displays personal information, contact channels, activity history, and interactions—all in one place.
Advanced filters and customizable fields
Allows users to apply multiple conditions to create dynamic segments, with adaptable fields tailored to the business.
Data export for external activation
Generated segments can be exported for use in external platforms like CRMs, email marketing tools, or DMPs.
Participation history and source traceability
Each profile shows when and how the user joined the database, with consent information, source, and related campaigns.