Content Analysis

Connect all the data from all your marketing channels in one place

Discover the modules included on Content Analysis

Holistic and comprehensive analysis of your campaigns

With Campaigns, brands can analyze the comprehensive performance of all their campaigns in a single place, connecting paid, owned, and social media to gain a clear and comparative view. Beyond counting interactions, the platform allows brands to identify which channels and messages provide the greatest reach, efficiency, and conversions, transforming disparate results into practical insights to improve future strategies.

With presentation-ready executive reports and consistent metrics, Campaigns turns multi-channel campaign analysis into a key tool for optimizing investment, replicating what works, and justifying decisions with solid data.

Your marketing benchmark in seconds

With Comparison, you can instantly evaluate the relative performance of campaigns, brands, or countries. The tool integrates metrics from multiple channels and regions to show you where the greatest engagement was achieved, in which market the CPA was most effective, and which strategy lagged behind.

All this comparative analysis turns into immediate learnings that your team can act on to optimize investment, replicate what works, and improve results in an agile manner supported by solid data.

Compare your strategy against your competitors

With Competition, you can compare your brand's performance against direct competitors on social media and other digital channels using objective and up-to-date metrics. The platform allows you to identify who's winning in terms of reach, engagement, and community growth, and understand what types of content have the greatest impact on your shared audience.

This competitive analysis transforms public data into strategic insights that help you identify opportunities, adjust your strategy, and anticipate competitor moves. This way, your team stops relying on guesswork and starts acting with a clear vision of where your brand stands in the market.

Request your demo and discover a new way of marketing.