Alerts and KPIs
Define your marketing objectives and receive automatic alerts whenever a KPI spikes, drops, or changes significantly. Total control without being connected 24/7.
Detect risks and opportunities in real time
Act before it’s too late. Smart alerts help you respond quickly to unexpected changes in performance.
Automate your KPI tracking
Set key indicators for your campaigns or brands and let the system notify you of significant deviations. More efficiency, less manual monitoring.
Never lose sight of your key metrics again
Why choose Alerts & KPIs?
KPIs defined but poorly monitored
Configure KPIs for all metrics in the Social, Paid and Owned Media, Sentiment and Leads & Performance modules.
Late reactions to critical changes
Campaigns can shift course within hours. Alerts allow you to react immediately to deviations that affect your business.
Too much data, not enough focus
Filter out the noise. Choose only the critical metrics for each team and avoid data overload.
Custom KPI configuration by brand or campaign
Choose which metrics to track (reach, clicks, CPL, ROI, etc.) and at what level (brand, product, country, campaign).
Automatic alerts by email and in-platform
Get notified when a key metric rises, drops, or fails to meet its goal.
Visual performance dashboard for KPIs
View the status of each KPI in custom dashboards, with color indicators and performance over time.
Prioritization and focused decision-making
Assign owners to each alert, categorize them by criticality, and organize your metrics to enable sharper decisions.