Wanda Weigert: Humanizing the age of artificial intelligence

In this episode of Desde el Búnker, we speak with Wanda Weigert, Chief Brand Officer at Globant, who shares her vision on how technology and artificial intelligence can coexist with creativity and human connection in the world of marketing and communication.

Together with this season’s host, Tomás Balmaceda, Wanda reflects on the impact of AI in brand building and the importance of maintaining a human touch in an increasingly automated environment. According to Wanda, “Technology should be an enabler, not a substitute for the emotional connection brands need with their audiences.”

Throughout the interview, we explore how brands can use AI to personalize experiences without losing authenticity. Wanda emphasizes that the challenge lies in combining the efficiency and precision AI brings with the empathy and sensitivity that only humans can provide.

The episode also touches on the importance of ethics in the implementation of advanced technologies. Wanda stresses that in a context where personal data plays a central role, brands must act with transparency and responsibility to build long-term trust.

Another key theme in the conversation is the role of creativity in this new era. Wanda explains how AI can enhance creative processes, but underscores that storytelling and strategic vision will remain essential to standing out in a crowded and information-rich market.

Don’t miss this episode and discover how artificial intelligence can transform the way brands connect with people—without losing their human essence. 🚀