Carolina Lasso: How emotional intelligence and AI are transforming marketing

In this episode of Desde el Búnker, Carolina Lasso, CEO of Plenari and former Marketing Director at Google, reflects on how emotional intelligence and artificial intelligence can come together to transform the way we lead and shape strategy in the marketing world.

Carolina shares key insights on how to build more human-centered work in an increasingly automated environment, and highlights the importance of skills like curiosity, creativity, and agility to adapt to constant change. She also discusses how AI is no longer just a tech trend—it's an essential tool that's redefining what it means to be strategic and efficient in today’s marketing landscape.

“In a world of automated tasks, what will set marketing professionals apart is the depth of their understanding of their audience—and the pain points they solve.”

This episode invites us to rethink the balance between humanity and technology in marketing. With thoughtful reflections and actionable strategies, Carolina Lasso inspires leaders and professionals to develop a more conscious approach—one that’s aligned with the demands of the future.

🎧 Discover how to lead with purpose and technology in this episode.