Today, marketing teams have more information than ever, but turning those numbers into strategic decisions remains a challenge. Our new ebook, Decide with Data, brings together principles, tools, and best practices so that every professional can transform scattered reports into visual stories that inspire action.

Throughout the “Decide with Data” eBook, we’ll conduct a comprehensive review of basic data visualization concepts, the importance of data storytelling and its impact on decision-making, tips for improving data visualization practices, comparisons of visualization tools, and the key points in creating and analyzing dashboards and reports.

The power of data storytelling

One of the ebook’s main pillars is data storytelling: the ability to tell stories with data. It’s not just about displaying charts, but about crafting clear narratives that explain what’s happening, why it’s happening, and which decisions are most appropriate for each scenario.

Among its key benefits are:

• Greater understanding in complex contexts.
• Better information retention.
• More actionable insights.
• Clear communication with stakeholders.

Data visualization: the second language of business

The ebook also delves into data visualization as a strategic tool. A good visualization is much more than just a pretty chart: it’s clarity, context, and focus.

Some of the principles we share:

• Not every piece of data needs a graph.
• Simplicity wins: less is more.
• Context is key to interpreting KPIs.
• Design for the audience, not for yourself.

Additionally, you’ll find 20 practical tips to optimize each visualization, from choosing the right chart type to using color to prioritize information.

Tools: Where to start?

In a market full of options, the ebook compares market leaders such as Power BI, Tableau, and Bunker DB.

We evaluate each platform based on:

• Usability.
• Integration capacity.
• Interactivity.
• Scalability.
• User satisfaction.

In this way, we offer you a clear framework for choosing the tool that best aligns with your needs.

Reports and dashboards: two sides of the same coin

Another essential section of the ebook explains the differences between reports and dashboards, and how to combine them to gain a comprehensive view of the landscape.

• Report: delve into a KPI or a one-off analysis.
• Dashboard: centralizes key metrics in real time for quick decision-making.

Additionally, we share 5 essential charts for every Paid Media dashboard.

Deciding with Data isn’t just an ebook: it’s a practical guide for marketing teams to turn information into clarity and results.

Click here to download the free ebook.