How to define KPIs that really matter for your marketing strategy

In marketing, we tend to measure a lot. Likes, clicks, impressions, views… but what happens when that flood of metrics becomes noise that prevents us from seeing what really matters?
The key is to define KPIs (Key Performance Indicators) that are aligned with your real business objectives, not just digital activity.

1. Always start with your business objectives.

KPIs aren’t defined by looking solely at advertising platforms, but by understanding what your brand aims to achieve.

• Recognition: reach, impressions, share of voice.
• Consideration: site visits, content downloads, time spent on site.
• Conversion: leads generated, sales, CPA.
• Customer loyalty: NPS, repurchase rate, recurring engagement.

If the goal is to increase revenue, then a KPI like “number of views on a reel” can be a secondary indicator, not the primary one.

2. Avoid the vanity metric trap Avoid the vanity metric trap.

KPIs must be actionable. A large number of followers can build trust, but if those users don’t buy, recommend, or engage, then it’s not a core KPI.

Always ask yourself: What decision can I make based on this indicator?

3. Define clear and measurable thresholds

It’s not enough to measure “sales”; it’s better to establish a benchmark:

• Increase revenue from digital campaigns by 20%.
• Reduce the CPA by 15%.
• Achieve an average CTR of 2% on display ads.

These thresholds allow Bunker DB’s automatic alerts to notify you instantly when something deviates, without having to manually log into each platform.

4. Make the KPIs visible to the entire team. Make KPIs visible to the entire team.

The indicators shouldn’t be hidden away in an Excel spreadsheet. If your marketing, sales, or product team doesn’t see what they’re pursuing, it will be difficult to align efforts.

With Bunker DB Alerts & KPIs, you can set up real-time alerts so everyone knows how different campaigns and channels are performing and which actions to prioritize.

5. Review and adjust periodically. Review and adjust periodically.

The market changes, the competition changes, your strategy changes. The KPIs that were important yesterday may not be tomorrow. Review them every quarter and adjust them according to current priorities.

Conclusion

Defining the right KPIs isn’t just a technical matter; it’s a strategic decision. Fewer metrics, more focus. With Bunker DB’s Alerts & KPIs, your team can work with business-aligned indicators, receive real-time notifications, and make faster, more informed decisions.

|

Alertas y KPIs - Bunker DB