Bunker presents: Proud to be hidden

The campaign that celebrates the bond between AI and marketing professionals

Technology is redefining marketing—and at Bunker DB, we know it well. With the launch of our campaign "Proud to be hidden", we want to show how artificial intelligence (AI) not only streamlines processes, but becomes a true ally for professionals in the field.

“Today’s technologies allow each of us, in our roles, to work more efficiently. That’s why there’s a certain sense of complicity we’re building with AI as professionals,” says Bárbara Gedacht, creative lead at Bunker DB.

The message behind the campaign

In an industry where decisions need to be made quickly and accurately, this campaign highlights the role of technology. "Proud to be hidden" focuses on two key aspects of a marketing analyst’s job: overcoming technical barriers and resolving operational urgencies—two common challenges in the day-to-day.

The campaign features two audiovisual pieces:

Spot 1: Technical hurdle

Spot 2: Urgence

The concept behind the creative idea

This campaign puts the spotlight not only on technology, but also on the professional who knows how to make the most of it. The idea behind “Proud to be hidden” is simple yet powerful: when a tech tool allows the user to shine, the credit is shared. “We feel proud when something is so good that people want to make it their own” says Gedacht.

At Bunker DB, we’re proud of our technology—and of the bond we’ve built with marketing professionals. This campaign not only celebrates that connection, but also invites us to explore everything AI can offer.

If you’re not yet making the most of the professional growth opportunities AI can offer, our products might just be the starting point.
Discover how to overcome technical hurdles, manage urgent tasks, and unlock your full potential with us. Book a meeting and see how ADA AI can become the ally you need to take your career and productivity to the next level.

It’s time to team up with technology—and amplify your impact!