Avedis Boudakian: Artificial intelligence and the future of marketing

In this episode of Desde el Búnker, we interview Avedis Boudakian, founder of Bunker DB and The Electric Factory. Avedis is a pioneer in developing technological solutions that turn marketing challenges into opportunities for innovation.

Alongside this season’s host, Tomás Balmaceda, Avedis explores how artificial intelligence is reshaping creativity, personalization, and data analysis in marketing. Drawing from his experience, he shares how striking the right balance between AI and human talent can drive a new revolution in the industry. According to Avedis, “Data governance is essential. Without structured, normalized, and centralized data, AI simply can’t work.”

The episode also delves into the impact of AI on speed and accuracy in data analysis. Avedis explains how AI’s ability to process massive amounts of information in seconds enables brands to make faster and smarter strategic decisions. However, he emphasizes that the human element remains key to interpreting that data and translating it into meaningful actions.

Another highlight of the conversation is the importance of quickly adapting to this new technological era. Avedis stresses that those who fail to integrate these tools into their processes risk falling behind in an increasingly competitive environment.

Finally, Avedis reflects on the ethical and governance challenges that come with AI—especially in terms of data management. In a context where privacy and security are critical concerns, he underscores the need for strong policies that help leverage technology without compromising user trust:
“We live in a world with more data and less time to analyze it. AI radically changes the speed at which we reach the insights we need.”

Don’t miss this episode and discover how artificial intelligence is marking a before and after in marketing and technology. 🚀