The emergence of artificial intelligence is reshaping the marketing landscape by offering solutions to the growing challenge of diversified digital channels and strategic decision-making.
According to a report by Nielsen, 62% of marketing professionals face difficulties in effectively directing their advertising budget towards specific audiences due to the wide variety of available media today.
Avedis Boudakian, our founder and CEO, in interview with El Cronista, emphasizes the importance of Marketing Analytics tools in this context.
These tools allow organizations to optimize the allocation of their advertising budget across different media and platforms, while providing valuable insights into the behavior and preferences of their audiences. This facilitates progress towards greater segmentation and customization of advertising campaigns, which is crucial in an environment where the consumer journey is becoming increasingly complex and fragmented.
Boudakian points out that artificial intelligence is already considered an “indispensable co-pilot” for marketing teams, and he predicts that its relevance will continue to grow in the coming years.
With the increasing amount of data available and the computing power at hand, AI has the potential to extract significant insights from this information, providing companies with a competitive advantage in an increasingly digitized and data-centric market.
