Article summary written by Avedis Boudakian published in Forbes Argentina.
In the complex current economic and political scenario, the ability to collect, classify, and interpret data has become a determining factor for business success.
Despite having an abundance of data, companies face resource limitations for analysis. However, digital maturity and technological innovation have allowed the evolution of analytical models, providing the ability to transform data into actionable information.
Data-driven decision-making has become fundamental, as it allows organizations to move with objective evidence in an environment where the consumer journey spans multiple touchpoints and generates vast volumes of information.
This data fragmentation presents new challenges but also opportunities to implement more effective marketing strategies through intelligent omnichannel analysis.
To address these challenges, a framework is proposed that allows for the effective integration of existing and emerging data. From structuring and consolidating data to applying data science to predict outcomes, this approach aims to provide companies with a solid foundation for informed decision-making.
In summary, in a world where technology continues to evolve rapidly, the adoption of a data-driven culture becomes increasingly crucial.
Companies that succeed in incorporating these advancements into all aspects of their organization will be better positioned to face the challenges and seize the opportunities presented by this constantly changing environment.
