Column credit: Pablo Simón - Chief Commercial Officer (CCO) of Bunker DB.
A must-read if you want to understand why building a consumer-centric culture is crucial.
"I consider myself a defender of humanization. [...] Understanding that there is always a person on the other side, and we must connect with this person. [...] Many times, it is said that we are in a B2B industry (business to business); I like to say that we are in a P2P (people to people) industry because that forces me to be in a place of empathy."
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