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[Opinion] Listening, understanding, and taking action according to data: the keys to a consumer-centric culture.

Column credit: Pablo Simón - Chief Commercial Officer (CCO) of Bunker DB.

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On this occasion, we share the column written by Pablo for Revista Plus from Paraguay.

A must-read if you want to understand why building a consumer-centric culture is crucial.

"I consider myself a defender of humanization. [...] Understanding that there is always a person on the other side, and we must connect with this person. [...] Many times, it is said that we are in a B2B industry (business to business); I like to say that we are in a P2P (people to people) industry because that forces me to be in a place of empathy."

Read the complete note in this link to avoid missing any details.

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