Samuel Acosta, Editor and Host of Monitor Económico from 5 Días TV from Paraguay, spoke with Elena about omnichannel strategy and measurement.

"Being omnichannel is essential for any company that wants visibility. [...] Today, the consumer moves through all channels simultaneously. [...] You have to think about how I can have different digital and traditional media content. And how do I measure that to bring more consumers to my business. [...] In today's world, optimization is vital; monitoring is critical and acting based on data too. Without technology, we can hardly achieve that," said our CBO.

Enjoy the full interview in the following video: