The enormous growth e-commerce has had during quarantine confirms its future in commercial activities. Learn more about it.
Given the global health emergency situation, commercial activity had to be converted to e-commerce. While we cannot close this chapter yet, we are beginning to get a glimpse at its impact during these first months of quarantine.
How did buying habits change?
The advance of Covid-19 brought the first images of supermarket carts full of toilet paper. These photographs already gave clues to the changes we were about to see. They showed us one of the aspects that the pandemic would make us change substantially: purchasing behavior.
When the picture cleared up a bit after we were confined, we didn't really know what to do with so many toilet paper rolls. However, it became clear that shopping could no longer be done as it used to. In addition, retailers also realized that their strategies for reaching out to their consumers had to change.
During the first weeks, the news reports showed historical cities such as Rome, Madrid or Berlin giving way and stopping their activities. The initial reaction in the rest of the world was to stock up in supermarkets with items that were considered essential. Even long before the pandemic reached some places, people bought items just to eliminate the risk of shortages.
However, before long, the rest of the countries had to follow suit and we found ourselves confined to our homes. Some cities allowed going out for basic shopping, others did not. In turn, smaller businesses were forced to close temporarily to flatten the infection curve.
In the weeks that followed the pandemic declaration, businesses had to migrate from face-to-face to virtuality. As with meetings and education, business turned to online platforms for support.
What do you buy in quarantine?
Whether out of necessity or leisure, kilometers were made scrolling categories of online stores. Food deliveries were ordered, and small businesses were contacted.
A new category of “new essentials” was even opened, corresponding to all the elements that make us feel good at home. They are the things that make our indoor experience more comfortable, which is, during confinement, the immediate environment where we carry out our activities. This new business has been booming since we were forced to isolate ourselves and the environment had to be adapted to our needs.
Office supplies that allow us to work comfortably; items for hobbies; toys to entertain the little ones; tools and articles for home improvement: everything we can think of to invest in our homes to make them more welcoming.
Trends in searches
According to Google Trends, the evolution of searches for the terms “online store” and “online shop” shows an increase as of March this year. In that month, the global pandemic of the coronavirus was declared.
On this platform, Google measures the most popular search terms around the world. The interest for each search term is established relatively from zero to one hundred, with one hundred being the peak of interest reached during the time studied.
Users were searching within more varied categories: supermarkets, clothing stores, sports, pharmacies, telecommunication, bazaar and even bookstores, according to Google Trends. There are no major differences by region or language. This would indicate that the needs were expressed more or less similarly in all the countries surveyed by the search engine tool.
Buy in quarantine
Searches have been effectively reflected in purchases, as shopping habits, according to some studies, appear to have changed. And they seem to have done it for the better in the ecommerce industry.
According to Forbes, e-commerce shows a 43% increase since we were told to stay home. Even, and this may be the biggest milestone in terms of changes in shopping behavior, some people made their first online purchase during confinement.
This last piece of information is essential to observe ecommerce under the magnifying glass of Covid-19. For many people, online shopping was more than a habit, it had already become a lifestyle. There are consumers—e-consumers?—who only buy some specific items online, such as technology or items that they do not have on hand in nearby stores.
But the greats of electronic retail aim for online purchases to be integrated into daily dynamics in a more organic way. That is why personal assistant developments like Alexa can put together the supermarket list for you and bring the weekly assortment to your door.
How do we see the changes in Bunker DB?
In our tool, these changes were reflected in the customers monitoring their e-commerce sites. Between the first and second quarters of this year, transactions doubled in most cases.
Meanwhile, the conversion rate in operations increased by around 0.5% for all cases. The only exception was the tourism industry, which has been particularly affected in recent times.
Consequently, the revenue figures that we can observe among the ecommerce monitoring on the platform show a proportional increase with the rest of the results.
Undoubtedly, having the digital mindset is proving to be fundamental for these companies and more so within this conjuncture. Having an e-commerce site gives your consumers a space where they can continue making their usual purchases.
Additionally, the Bunker DB ecommerce module provides the brand with the ability to centrally monitor the sales that are made and understand the purchasing behaviors of digital audiences.
If you want to know more about the ecommerce module, do not hesitate to request a demo.
If you need support or simply want to know more, we would love hearing from you:Contact us