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[Opinion] Are you still questioning the relevance of Martech?

Opinion: "La Data Despierta” - Credit: Jóseam M. Laboy, Business & Sales Director Caribbean of Bunker DB

We officially launch our serie of articles 'La Data Despierta'. The first opinion article by Jóseam Laboy for Listín Diario is out now. Listín Diario is one of the most relevant newspapers in the Dominican Republic.

We are very proud to have this alliance, not only because it strengthens our commitment to promoting data-driven cultures within companies, but also because of the possibility of collaborating and contributing our knowledge to the Dominican market and to digital teams.

In this one, Jóseam writes about how relevant Martech -marketing technologies- has become for companies to take their business to the next level.

"In 2012, Gartner predicted that by 2017 the CMO (Chief Marketing Officer) would invest more in technology than the CIO (Chief Information Officer). In 2019, this prediction became even more accurate, as the MarTech market grew by 20% vs 2018. By 2021, according to Cover's insights report, spending on technology in marketing teams increased by 150%."

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